tania.hoffren@gmail.com
I'm Tania Hoffrén, a visual designer and art director based in Helsinki, Finland, working across brand identity and digital products.
My career has moved from building deep craft in a design consultancy to owning strategy and driving cross-functional impact in-house. I spent nearly 7 years at Accenture Song (formerly Fjord), working on branding and digital product design for clients including Business Finland, Fennia, Nordea, Reima, and Sokos Hotels. More recently, I led the visual identity strategy for a company-wide rebrand in-house, partnering closely with product and marketing to bring brand and product experiences together.
I care about the full picture — from research and co-creation to final execution — and about connecting the dots across teams to bring a strong vision to life.
Outside of work, I'm an interior design enthusiast, always on the lookout for inspiring spaces and architecture.