A brand refresh for Fjord - a design and innovation consultancy (currently known as Accenture Song). Work done at Fjord. 2017.
“We are a big family where different nationalities and skills come together. As One.”
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Founded in 2001, it is comprised of more than 1000 unique individuals in 28 studios across the world, helping each other out to become better in what they do. As one. The refreshment of the brand reflects Fjord core values and embraces company's diversity.
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The project scope focuses on enhancing the existing brand identity by introducing several new and bold elements, including the distinctive "F" logo mark, along with a new brand font, refined color palette and imagery that authentically represents Fjordians.
A key objective was to develop a versatile branding system adaptable across various global studios. This system establishes a cohesive framework while still accommodating a degree of creative flexibility within it.
Photography: Fjordians out and about by Duotone. Studio images: photography by Hilla Kurki, art direction and set design Tania Hoffrén and Karo Konieczna at Fjord.